ananya-birlaAnanya Birla, Entrepreneur & Indian Musician

“Working with the Percept team was so easy and seamless! Khushi Singh is one of the most hardworking people I have ever come across. She cracked the brief accordingly and in a span of less than two months, the team pulled off the launch of my music career along with the party of the year. Their knowledge is the best I’ve seen, and their expertise is state of the art! The team worked effortlessly further than the client’s expectations. Khushi has the ability to mould herself without compromising excellence of managing the event, which is a very rare quality. Being associated with Percept, it’s an assurance you’re in the right hands; they’re the best you can ask for! ”

Rajeev ChakrabartiRajeev Chakrabarti, Chief Marketing Officer, INOX Leisure Ltd
“Percept ICE was a great partner to have in helping us to unveil the iconic Metro INOX Cinema in its new avatar. Not only did we have a great event, but also enjoyed working with the Percept team, which was resourceful, reliable and fun.”



ANUJ-KUSHWAHAnuj Kushwah, Managing Director & Founder, Kaama Impex Pvt. Ltd

“IBD displayed in-depth understanding of the category and gave us a clear picture of how our brand Witlinger will be presented in the consumers’ life. We are very happy to have IBD as our advertising agency and we are looking forward to some very interesting time ahead.”


Rajesh-UttamchandaniRajesh Uttamchandani, Director, SYSKA Group

“The grooming market is at Rs. 2500 – 3000 crore which is growing year on year at 25 – 30 percent. With the help of our brand custodian IBD India, our spends are well strategized across targeted mediums spanning TV, Print and Digital to maximize reach and desired impact.”


S KannanS. Kannan, Chief Marketing Officer, KC Diary Products

“We are very happy to partner with IBD as they bring with them in-depth knowledge and understanding of the category, which is key for creating effective advertising and communication. The strategic and creative approach we have seen from IBD is outstanding. They have brought fresh insights and a new thinking, which we believe will give us the desired impetus.”


Rahul-PansareRahul Pansare, Head Marketing, FCA India
“The Jeep Compass is a game changing SUV. The Jeep Compass leads the way with world class capability, built quality, ride and handling and premium fit and finish. We wanted the game changing price announcement to embody all these aspects. Right from the grandness of the concept to the premium execution Percept ICE understood our brand tonality and product very well and managed the project at highest standards.”

Manoj TibrewalManoj Tibrewal, Group Head – Marcom, Infra and Admin, AU Small Finance Bank

We have built best in class Infra for our branches. We had engaged I-AM to work out the visual language in such a manner that branches reflect our brand philosophy of ‘Chalo Aaage Badhe’. We wanted to have mindful branding of customer touch points so that the ambience looks warm and classy. We are happy to see the desired outcome with I-AM.”

Rajneesh ChawlaRajneesh Chawla, Head Retail Marketing, HDFC Bank

I AM was a perfect partner for HDFC Bank’s “Smart Banking Zone” design. The design was fresh and immediately resonated positively with internal and external customers. I AM showed a great understanding of customer journey and helped us improve customer experience by moving frequent and self-service transactions to a “Smart Banking Zone”,thereby highlighting our commitment towards technology thereby empowering customers.”

Day 4 - KSHMIR Photo Credits Monish BhattKSHMIR

“It was such an emotional night to close to a thousand of fans at Sunburn 10. Wishing everyone a happy new year and a great year ahead.


Dj ChetasDJ Chetas

The first edition of the Percept Live’s Bollyboom Red Carpet in Mumbai was massive and one of my favourite nights as a DJ.”




Vivek Mehta, Head – Marketing, Reliance Industries Limited (Textiles)

“We are very happy to partner with IBD as they bring with them in-depth knowledge and understanding of the category, which is key for creating effective advertising and communication. The strategic and creative approach we have seen from IBD is outstanding. They have brought fresh insights and a new thinking, which we believe will give us the desired impetus.”


15747898_10154414189724608_6496865876309735766_nDimitri Vegas Like Mike

“It was such a pleasure performing at Sunburn’s 10th year anniversary. Inspite of a new venue this year the management did a great job with ensuring the show was super successful.”


Arvind R Vohra, MD & Country CEO, Gionee
Arvind R Vohra, MD & Country CEO, Gionee

“Sunburn from Goa to Kesnand; A coup. No idea how they managed. The Gionee Anti-Gravity zone and the Dark Room Selfie room was a great hit with the fans. The zone was buzzing and it was a great vibe. Surely sunburn has developed into an ultimate lifestyle festival experience with the magnitude increasing with each passing year.  Our Selfie your way to sunburn campaign was a great hit with the fans and lastly must add the weather was awesome. Didn’t really miss hot and humid Goa. With live music becoming increasingly popular among the millennials Sunburn is an apt brand alignment.”

Armin van Buuren

“The new venue is magical. I loved the view whilst driving up to the hill… It was fantastic to watch some of the artists close their sets with the sunset.”



Shakshi Mody_J.L MorisonSakshi Mody, Promoter Director, JL Morison

“We were looking for an agency which could build a unified identity for our baby care brand across all mediums and make it one of the most desired brands in its category. IBD’s brand development approach has been spot on and we are sure the campaign they are working on for us will be a winner!”


Jaykumar Rawal, Minister Tourism, Government of Maharashtra
Jaykumar Rawal, Minister Tourism, Government of Maharashtra

”Having seen the contribution Sunburn made to tourism in Goa, Maharashtra Tourism welcomes Sunburn’s move to Maharashtra. I was intrigued at their choice of Kesnand over many other options in the state. They did make the right choice and have successfully put Kesnand and Pune on the global music tourism map. The Facebook live stream numbers are a testimony of their global fan following. The support from their fans and attendance in large numbers makes all our joint efforts worthwhile as this stimulates the economic cycle from rickshaw to restaurants to hotels for brand Poona. I wish them success and hope they make Maharashtra their permanent home.”

Day 2 - Afrojack Photo Credits Monish BhattAfrojack

“Sunburn 10 was truly magical. India has always been my favourite country to perform in as a large percentage of my fans hail from India.”


Hitesh-Sata  Hitesh Sata, Managing Director, Swastik International

“There is a thin line of difference between Brand Identity & Brand Image. Brand Identity is how your brand appears to people in the form of audio or visual effects, whereas Brand Image is how your brand is perceived by your audience. Most of the Advertising & Branding Agencies work on developing the Brand Identity, but IBD India is one of the agencies who also develop a very positive Brand Image for us. We are very happy and satisfied with the kind of work IBD India have done for us so far. Above all they have the right kind of attitude and are a very supportive team to rely on.”

Saurabh Rao, Collector, District Pune
Saurabh Rao, Collector, District Pune

“ Sunburn did have initial opposition locally, but given the teams commitment and support from the State Tourism Department, they did manage to pull off an extremely good, safe, clean and large event that put Kesnad and Pune on the global music tourism map. They did live up to their reputation and commitment. The employment and business opportunity provided to the region should actually make them more than welcome in future years. I would also like to add a word of appreciation for all the Pune and rural state machinery that provided all the support to pull a large scale event of this level.”

Govind Uttamchandani, Managing Director, SSK GroupGovind Uttamchandani, Managing Director, SSK Group

“IBD’s understanding of our product, its market and eco system backed by their consumer’s understanding made us comfortable. The creative approach that came aligned with their long term strategy sealed our choice.” 



Sumit Sawhney, Country CEO and MD, Renault India

Sumit Sawhney, Country CEO and MD, Renault India Operations

“With Sunburn we have been able to establish great engagement with the youth of the country and have seen quality footfalls across India. This year we ran a contest to give away a brand new Renault Kwid and the response received was amazing. When I heard of Sunburn moving from Goa to Pune I was concerned, but must say that these guys really pulled it off. I think this year Sunburn didn’t miss Goa, but Goa did miss Sunburn. Well done Sunburn.”

Royal Western India Turf Club

Vivek Jain,Committee Member & Steward Chairman of the Marketing & PR Working Group, RWITC (Royal Western India Turf Club)

“I am delighted to learn that Percept ICE won the prestigious WOW Silver Award for managing the Asian Racing Conference in Mumbai.  We got excellent feedback from the dignitaries that the hospitality, logistics, entertainment and business sessions  ranked amongst the best in the series. It is a real honour for the RWITC as well, who hosted the event.”


 Dimitri Vegas & Like Mike, Dj

“Sunburn is as phenomenal in stature as Tomorrowland and its magnificent to see how quickly India has embraced the dance music culture.”




Shah Rukh Khan, Actor

“I’ve had a great association with Percept and they have been quite instrumental and a hardworking set of people”




Sumit Sawhney, Country CEO and MD, Renault India

“Having launched the attractive, innovative, and affordable Renault KWID, we found the perfect match with sunburn, one of world’s largest music festivals. Sunburn Goa, lived up to and surpassed all our expectations. Our campaigns, ‘Spot the KWID’, and ‘KWID to Sunburn Goa’, both got an amazing response. This one was a sure winner.”

Sarthak-SethSarthak Seth, Head – Brand and Marketing Communications, Panasonic India

“At Panasonic, we constantly understand customers’ evolving lifestyles and create smart products that help in complementing and improving their lives. We have always ensured on pursuing a better life for each individual customer by providing advanced technology and premium features in our products. Our new campaign with IBD India brings alive this essence and positioning by communicating that Shinobi Pro is a product of superior and contemporary Japanese technology. After receiving a phenomenal response for our Shinobi Pro LED series, we aim to generate more sales with our new campaign featuring Ranbir Kapoor during the festive season.”


Neeraj_Kansal Neeraj Kansal, Founder, Tokri.com

 “IBD has added tremendous value in building our brand Tokri.com. They have been insightful and strategic, and delivered outstanding creative work. Having the right partner in today’s world of brand and business is critical for success. We are happy to have IBD as our communication partner, as they understand the nuances and pace of both the market and consumers. We are looking forward for some great creative work from IBD.”


pawan munjal
Pawan Munjal, MD & CEO, Hero Honda Motors

“If someone were to ask me, the single most important takeaway that Percept brought to the table for Hero Honda, it would be the emotional connect with the customer. With Percept’s ‘DeshkiDhadkan’ campaign we managed to go beyond the functional aspects of the product and connect with the consumer emotionally.”


Puneet NarulaPuneet Narula, MD, Tupperware India

“Women’s empowerment in ingrained in the DNA of Brand Tupperware, and the ‘She Can You Can’ campaign created by IBD India encapsulates this philosophy beautifully.”



birla-1024x682‘Birla Sunlife Insurane- Amsterdam Convention

“It was a pleasure working with you on the CEO Convention @ Amsterdam . My team and I had immense fun working with you and your entire team. Please convey our heartfelt thanks to each of your team members for toiling hard to deliver the convention which to my mind is the “BEST EVER” experience that we have delivered till date. Despite limited time and other logistical hurdles, you all have put up a show that was worth travelling a million miles to. The crisp operation and the use of technology to create an unforgettable convention by you, has impressed all beyond imagination.

Our bonding theme thus extended to our relationship with you as well we are only too proud. History was created by us in Amsterdam by creating a new benchmark in the industry on the concept, content and quality delivered in this convention. From the feedback received from all it is clear that all the participants had experienced a event which was beyond their imagination on every aspect.

Looking forward to another fun filled and high standard event very soon with you guys. Heartfelt thanks and god bless you all.” – Vishal Dhale, Head – Sales RnR, Birla Sunlife Ins. Co. Ltd.



Vivek Mehta, Head – Marketing, Reliance Industries Limited (Textiles)

“IBD has successfully created an aura for ‘Only Vimal’ and delivered a differentiated brand story, through outstanding creative work. We are very happy with the campaign outcome.”


H. S. Singh, Managing Director, Radius Infratel Pvt. Ltd. H. S. Singh, Managing Director, Radius Infratel Pvt. Ltd.

“When we set out to shortlist on an advertising agency for our growing communication requirements, we just had one dominant thought in our mind – comprehension and simplification. That’s because for the common man to benefit from Radius’ technology, it is important that it should be taken to him in a lucid and insightful manner. After various rounds of scrutiny and discussions, we found IBD India, as a team of individuals who understood the nature of our business inside out and came up with simple but excellent solutions.”

David Guetta

”India is at the heart of the EDM explosion. Every global producer today looks towards India as part of their fan outreach programme. I love coming back and playing for my fans at Sunburn.”



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Gionee Lounge Experience @ Sunburn

“Associating with Sunburn Goa 2015 was a great experience. Sunburn helped us get closer to the youth of the nation, the true gadget freaks! We at Gionee are always seeking for opportunities to express the brand’s vision and thoughts to young India and Sunburn with its growing popularity has been a brilliant platform. It was great to be the partner sponsor for Sunburn and we look forward to many such alliances.”

Arvind R Vohra, MD & Country CEO, Gionee


Sunil Bharti Mittal

Sunil Mittal, Chairman, BhartiAirtel

“Percept epitomizes one of the most professional teams in this country and I’m very pleased with my association with them. I wish them good luck and growth ahead and I hope to continue our relationship forward.”



Volkswagen Global Family Day 

Dear Nazneen,

This is regarding the 5th Anniversary Event of the Volkswagen Group. I could sum it up in a single word that people at Group Volkswagen are still “Hung-over”. The event was very well executed and everyone had a fabulous time. Thanks a ton to team Percept for making it a wonderful experience. And it always feels nice to say “Really looking forward to another project with Percept”

Thanks again

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Kingfisher Good Times Zone

“Kingfisher’s association with Sunburn this year has been amped up several notches and is a “Money Cannot Buy “ experience for the Good Times fans. We are engaging with music and beer lovers in newer, more innovative ways, and offering them a taste of the Kingfisher life at Sunburn. We look forward to creating memories of a lifetime for our consumers by getting them to live the Kingfisher experience.”

Samar Singh Sheikhawat, Sr. Vice President – Marketing, United Breweries Limited


Ankur Rastogi, Marketing Head, Alila Diwa GoaAnkur Rastogi, Marketing Head, Alila Diwa Goa

“IBD’s understanding of our product, its market and our consumer and extensive understanding of the hospitality industry convinced us to join hands with them in our venture to establish Alila Diwa Goa.”



DBOI Global Services – Conference

Nazneen – I want to thank the entire Percept team to make the event a huge success. We have received raving feedback from visitors, senior management and most importantly our staff members for the whole event. Looking forward to work with the Percept team in future.


Rishi Dhuper



OLA Speed Track activation

“The Ola track at Sunburn witnessed incredible enthusiasm from participants who raced on segways through an obstacle course to win a hover board for themselves! New Year’s Eve is one of the busiest times for a mobility platform like us, where millions around the country would like to enjoy their evening without having to worry about transportation. The fact that Sunburn attracts music lovers from across the country, it was a no-brainer to activate the brand in a fun and engaging way, just prior to New Year’s eve.”

Sudarshan Gangrade, VP – Marketing, Ola


Arvind-KatrelaArvind Katrela, Managing Director, JCS-Jewel Creation’S

“JCS – Jewel Creation’S is the first of its kind jewellery boutique, located in the heart of Chennai city. With decades of experience in crafting gold, diamond, platinum jewellery and silver articles, we have now forayed into the retail jewellery segment. We are happy to be working with IBD India and they have an impressive portfolio of work to their credit. Their keen understanding of the retail industry and creative edge will definitely add value to the brand.”



Devapriya Khanna, Director – Marketing, Carlsberg India Pvt Ltd.

“The association with Sunburn 2010 was a resounding assertion of Tuborg¹s commitment to fun and music. Through Sunburn 2010, we have widened our net in a significant way to reach consumers by establishing a direct correlation with Tuborg¹s core values and our worldwide slogan ŒThe Fun Starts Here¹.Tuborg Sunburn provided an ideal platform for higher brand visibility, increased brand trials and awareness for Tuborg. The marketing campaign generated intense interaction with approximately 45000 visitors and created over 100000 sampling opportunities. The Sunburn pre-event parties in key markets like Bangalore, Delhi, Mumbai, Pune ?enabled Tuborg to reiterate our core messaging amongst the target audience. Sunburn 2010 provided the perfect opportunity to showcase the Œmagic¹ that begins when two pioneers collaborate to celebrate their passion for music.”


Shaji Varghese, General Manger & Business Head, PNB Housing Finance LtdShaji Varghese, General Manger & Business Head, PNB Housing Finance Ltd.

“IBD’s understanding of our business, brand, vision, market and our consumer tilted the decision in their favour. During the pitch IBD also showed good understanding of the industry. I am sure they will add tangible value addition.”


XXXSachiin Joshi, Vice Chairman XXX Energy Drinks Pvt. Ltd.

“We have been associated with Sunburn now for the past two years and the association has been extremely fruitful in so much as it being a perfect fit for our brand. Sunburn encompasses our brand attributes of Xperience Xtreme Xcitement and is currently ranked among the top beach parties in the world. We saw sales of nearly 15,000 cans over a period of 3 days and our lounge was well received by all participants at Sunburn. Being a relatively new brand in the market we were looking at capturing the attention of a focused Target Audience and get them to experience the drink which has been customized to the Indian Palate. This event ensured that we not only achieved that objective but also saw the brand being elevated to a higher top of mind recall amongst our TA. We were extremely pleased with the professionalism and attention to detail by Percept and would like to congratulate them for another successful event”

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